Marketing a new moment?
Nighttime is a new moment to wear perfume at home?
Chanel Coco Mademoiselle L’Eau Privée is a fragrance to be worn specifically at night. Some analysts say that nighttime is becoming a new moment to wear fragrances inside the home. It connects with the notions of sensual intimacy and offers a complement of pampering rituals for consumers who have fewer occasions to go out. Nearly half of women disagree that fragrances are only necessary when being around others, according to Mintel research on fragrances?
Clearly I am out of touch with the luxury consumer. Maybe lavendar to help me sleep or scent to alleviate anxiety? But perfume in the evening on my hair...feels like too much work. Have I given up?