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POINT(S) OF VIEW CURATED BY ALEX PANOUSIS

I have an inherent desire to ask questions and look for solutions. I am interested in the areas of leadership, creativity, and technology but I also write about what inspires and interests me. This site is about sharing points of view - mine and others. All opinions are personal. That is the point.

Tiktok sound as branding platform

Sound as media. Classy, bougie, ratchet (yeah) Sassy, moody, nasty (hey, hey, yeah). Or -- Whenever you're ready, whenever you're ready? If you don't know these tiktok earworms - then you have missed much of 2020. Such a powerful use of sound. These musical sound bytes in so many Tiktok videos - used with permission - make the platform undeniably unique. Small thing but incredibly powerful. Sound as branding.

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