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Tiktok sound as branding platform

Sound as media. Classy, bougie, ratchet (yeah) Sassy, moody, nasty (hey, hey, yeah). Or -- Whenever you're ready, whenever you're ready? If you don't know these tiktok earworms - then you have missed much of 2020. Such a powerful use of sound. These musical sound bytes in so many Tiktok videos - used with permission - make the platform undeniably unique. Small thing but incredibly powerful. Sound as branding.

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