Advertisers have always used their economic influence to dictate media content – banning shows, influencing editorial content. This is nothing new. Today technology makes the situation more difficult, as Scott Galloway says “technological change is vastly outpacing our species’ ability to adapt to an endless barrage of stimuli” messages and ultimately their consequence. Disparities of opinion and debate is important but there is a difference between what is wrong and what is intolerably wrong. Tech magnifies the speed of this. Brands agencies and people need to think about the choices they make. Complex issues, no simple answers, but conversations need to happen.