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Brands and Corona

When a disaster hits, when can brands engaged and when should they hold. From Glorimar Perez. Written during the Australian bush fires...It's principles hold true now

Think carefully about your brand before wading into conversations during a disaster, and don't be tone deaf see below.

1. Do you have a reason to be here?

2. It’s absolutely not about you (unless it is...)

3. Lead with empathy

4. Offer help, not products

5. Build community, not follower counts

They issued a statement that there are zero cases of Corona at their resorts

But if the experts are correct - without social distancing this will change quickly...and then what happens. Good to recognize that there are no cases to date - but the implication is that this is a safe zone? Tough

#Coronavirus #Sandals #GlorimarPerez

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