Stop blaming the tech

February 27, 2020

"Most banner ads are a waste of money?" Ok lets assume this is true. Banner blindness, advertising blindness. How you can make them more effective? By making consumer attention the currency for digital advertising. Advertisers get a more detailed picture of whether their creative efforts are working, but consumers will be more responsive with better user experiences. So when you are spending $$$ on banner ads, ensure that the ads are good and placement is relevant. As technology advances, we have new opportunities...stop blaming the tech. In 2020 we know better. So do better.

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