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Binge watch, and what to learn about content

"Netflix has tried to measure when exactly we get hooked on a series. In research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot.” This bolstered the argument for releasing a whole season at once. People lingered, but weren’t hooked – meaning they watched to the end of the series – until farther in. For House of Cards it was Episode 3, Mad Men didn’t catch on until Episode 8. For Pretty Little Liars it was Episode 4. Even Breaking Bad, with its dazzling pilot, didn’t hook viewers until Episode 2, when Jesse Pinkman tries to dissolve a drug dealer in his bathtub and the whole disintegrating mess falls through the ceiling." Interesting article on binge watching

#Netflix #television #content

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