Too old, too expensive, no longer right for advertising

April 30, 2019

Here is a debate we need to have.... "The elephant in the advertising room....when it comes to talent, experience is expensive. Client procurement has cut fees so ruthlessly that agencies are trying to survive on wafer-thin margins. To do so, they hire young, and they hire cheap." The young and brilliant exist!....but average agency annual turnover rate is 30%. Instead of prioritizing professional development, the true antidote to advertising’s talent exodus, agencies respond with Margarita Mondays and Pizza Fridays." All of this is impacting the work...and creativity. Read Avi Dan's relatable article

 

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