In technology one lesson we learn through the observation of the disruptors is to driver leadership over margin. Many of us grew up with profit as crack...once you got to 10% you need 15%...then 20%, then in a tough year you deliver 15% with no investment back....and then you hit the wall. Becoming a market leader as quickly as possible seems to be an important part of how to drive company growth. Profits in short term are weighed as less value, versus growing. Look at Netflix, Uber and Amazon. Topline growth is key to market leadership. On agency side I took it as a priority because once you have it, you can grow margin....without it you are profitable with little scale growth or potential. Watch Scott Galloway who makes the case using Amazon.: Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back.