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How to fund innovation

Today I was asked a question in a meeting with a very senior client. We were talking about a new solution I presented to make his advertising more effective. He asked me "how do i fund innovation"... I responded " take it out of your digital display advertising." Why? because it is a better solution.

How long are we going to promote what we know does not work? (caveat compared to other options)

#innovation #digitaldisplay