June 11, 2020

The path forward in <100 words? OK a path forward...if you are a brand or a start up.

Find more ways to buy (and to fund you might need fewer physical spaces)

Understand people's motivations, their intent, and ways to inspire.

Customer first (those who love you)...consume...

July 13, 2017

Someone asked me what I have learned in my short time at a startup that I wish I applied on the agency side.  8 things in no particular order.

  1. Do what other people won’t.  Gives you a competitive advantage.  In advertising we tend to follow (regurgitate words,...

April 18, 2017

Leaving the agency world and moving to a startup has taught me several things that have made me a better leader and a more impactful business person.     Here are my top 5 lessons:

Advertising is a business where we talk.  Tech is where we make.  Lea...

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Recent Posts

October 17, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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