June 22, 2020

Advertisers have always used their economic influence to dictate media content – banning shows, influencing editorial content.  This is nothing new.   Today technology makes the situation more difficult, as Scott Galloway says “technological change is vastly outpacing...

February 27, 2020

Burger king continues to do great things but producing such impactful content.

February 23, 2020

"Netflix has tried to measure when exactly we get hooked on a series. In research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot.” This bolstered the argument for releasing a whole season at once. People lingered, but weren’t...

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October 17, 2020

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Hi I am Alex Panousis

 

I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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CONTACT ALEX

Thanks for your interest in point(s) of view. For more information, feel free to get in touch.

Address:

Toronto, ON, Canada

Email:

 
 

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