The elite world of business is white male and rich.  Yes ceilings are breaking...we have more female CEOs, we are more diverse....but what about our business values?  Type A, extrovert, sales above all, win at all cost, money over everything.   I know all about it...I...

June 12, 2017

Fact: the data has shown that female-led companies generate a higher return on investment in invested capital, equity, sales and earnings. Fortune 500 companies who had at least three female directors saw increases of 53 percent return on equity, 42 percent return on s...

June 11, 2017

With over 5000 choices in the growing world of marketing technology how do you pick the right solution for your business? Martech can help your advertising, content, social strategy, commerce, data management and overall business strategy.  I have worked several client...

June 9, 2017

A leadership lesson from Wolves

The three in front are old & sick, they walk in front to set the pace of the running group lest they get left behind.

The next five are the strongest & best, they are tasked to protect the front side if there is an attack.

The pack in the m...

I believe that leadership is a skill that not all have but many can learn.  I have never been a great politician but I strive to be a strong leader (work in progress).  Umber Haque is a coach and business voice that I follow.  Here is one of the many articles he has...

June 7, 2017

Daryl Hemingway is the CEO of startup SmartTones Media  and is changing the world of advertising.  A former rocket scientist and engineer (he hails from NASA and MIT) Daryl has a point of view on the Canadian broadcast upfront:  This week's upfronts, it's interesting t...

While I have never personally felt age discrimination I do recognize it is a reality (and rage against it). With several friends now looking for new employment I wanted to send out a note reminding us all to look at human talent based on attitude, ability to deliver ou...

April 18, 2017

Leaving the agency world and moving to a startup has taught me several things that have made me a better leader and a more impactful business person.     Here are my top 5 lessons:

Advertising is a business where we talk.  Tech is where we make.  Lea...

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October 17, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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