June 29, 2020

Is Covid different? To understand what’s likely to be true, we have to rest upon the weighty evidence of history. So maybe it would be worth reminding ourselves of certain other scary times in the recent past.
1999: Y2K
2002: West Nile virus
2003: SARS
2005: Bird flu
2...

June 23, 2020

Sound as media. Classy, bougie, ratchet (yeah) Sassy, moody, nasty (hey, hey, yeah). Or -- Whenever you're ready, whenever you're ready?
If you don't know these tiktok earworms - then you have missed much of 2020. Such a powerful use of sound.
These musical sound bytes...

June 22, 2020

Advertisers have always used their economic influence to dictate media content – banning shows, influencing editorial content.  This is nothing new.   Today technology makes the situation more difficult, as Scott Galloway says “technological change is vastly outpacing...

June 11, 2020

The path forward in <100 words? OK a path forward...if you are a brand or a start up.

Find more ways to buy (and to fund you might need fewer physical spaces)

Understand people's motivations, their intent, and ways to inspire.

Customer first (those who love you)...consume...

June 11, 2020

"You are not a culture fit" "Before we hire you we need to test for cultural fit " what is this code for? Is it really about value beliefs and behaviours? And what if you need an agent for change or growth?
Listening to Techto tonight...Have you ever heard this in the...

June 9, 2020

People are still looking for masks they don’t have to make themselves or as alternatives to surgical masks. Etsy’s landing page has become all about the mask, and the company disclosed that between April 4 and 6, people searched for masks on the site an average of 9 ti...

June 8, 2020

We all hear about digital transformation, but it’s hard to define. Generally, it’s a broad area that includes digitization of manual processes, modern software development practices like continuous delivery and containerization and a general way of moving faster via te...

"globalization is inevitable. How we shape it is not.  As the world gets more deeply intertwined, everyone’s behavior — the values that each of us bring to this interdependent world — matters more than ever."

That was the year that Saudi Arabia lurched backward, after I...

What does your business need to do to come out stronger from this crisis?

Online advertising works similar to the stock market. Ad platforms balance demand and supply of advertising.

Therefore, in an economic crisis, when many advertisers pull out their budgets, the cost...

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Hi I am Alex Panousis

 

I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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CONTACT ALEX

Thanks for your interest in point(s) of view. For more information, feel free to get in touch.

Address:

Toronto, ON, Canada

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