"globalization is inevitable. How we shape it is not.  As the world gets more deeply intertwined, everyone’s behavior — the values that each of us bring to this interdependent world — matters more than ever."

That was the year that Saudi Arabia lurched backward, after I...

What does your business need to do to come out stronger from this crisis?

Online advertising works similar to the stock market. Ad platforms balance demand and supply of advertising.

Therefore, in an economic crisis, when many advertisers pull out their budgets, the cost...

May 30, 2020

People don’t like change.

So in a “new normal”, or “restart”, there is much debate about the necessity of change in media. Modern media should take into account "traditional" rules but also embrace new territories – ahead of necessity. A balance of practical and forward...

May 30, 2020

Bored and want to learn something? Harvard's Project Implicit. Test your bias.  Great insight here. 


May 25, 2020

Customer experience fail.  I was reading a favourite blog about a must have item...content inspired me, and I went out today to buy it.  Found it!  

 Happily go home try it on and wonder about getting one size up.... so i go to online to look at reviews.....

May 13, 2020

I’m reposting the Monday newsletter on the site because I believe it’s important. It’s an effort to cut through a lot of the confusion and bullshit out there with regards to the current pandemic. Things have gotten contentious around the world with a lot of blaming, ar...

May 12, 2020

With only 29% of Americans able to work from home, social distancing is a luxury not everyone can afford.   Thank you visual capitalist and Weforum


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Recent Posts

September 7, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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