February 28, 2020

How are you thinking about website compliance?  In Ontario law changes in January 2021



February 27, 2020

"Most banner ads are a waste of money?" Ok lets assume this is true. Banner blindness, advertising blindness. How you can make them more effective? By making consumer attention the currency for digital advertising. Advertisers get a more detailed picture of whether the...

February 27, 2020

Burger king continues to do great things but producing such impactful content.

Girls girls girls...stereotypes, pressure, external validation, mixed messages

There are so many ways, big and small, that women are criticized or punished every day for simply living their lives in public. A new video narrated by Cynthia Nixon explores those impossible...

February 27, 2020

Why You Need an Executive Voice

A problem i see time and time again....

Whether you are an associate manager or a senior executive, what you say, how you say it, when you say it, to whom you say it, and whether you say it in the proper context are critical components for...

February 27, 2020

ust under a month ago Facebook switched on global availability of a tool which affords users a glimpse into the murky world of tracking that its business relies upon to profile users of the wider web for ad targeting purposes.

Facebook  is not going boldly into tra...

February 23, 2020

Cinderella Story!: 42-Year-Old Zamboni Driver Comes In as Emergency Back-up Goalie, Wins NHL Game.  David Ayres.  Love this story.

February 23, 2020

Alaa Khalaf for being named a Loran Scholar! She is one of 36 winners from across Canada.  



February 23, 2020

"Netflix has tried to measure when exactly we get hooked on a series. In research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot.” This bolstered the argument for releasing a whole season at once. People lingered, but weren’t...

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September 7, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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