May 27, 2019

Twitter’s CEO, Jack Dorsey, doesn’t eat for 22 hours of the day, and sometimes not at all. Researchers are hopeful that some types of fasts may be beneficial to people’s health, plenty of tech plutocrats have embraced extreme forms of the practice as a productivity hac...

May 26, 2019

In my career this line has turned out to be code for putting up with bad behaviour.  Geniuses are rare and hard to spot, leading many of us to confuse terrible behavior for a sign of talent.

Superstar employees are the obsession of the corporate world. This group has ou...

May 24, 2019

Apparently employers prefer candidates that are harder to get.  I find this absurd.  

Back in college, I was always the first to raise my hand in class (a behavior that didn’t win me many friends, let me tell you). Now as a freelance writer, I’m no stranger to...

May 21, 2019

The NewFronts have just wrapped, and the Upfronts are right around the corner, as the advertising industry sprints to position itself to line up deals before executives descend upon Cannes in June. The conversations are different this year as the industry faces a confl...

May 20, 2019

My father died of lung cancer.  After he quit smoking we inquired whether we could pay for a CT scan....answer was no.  In a route test for his heart...a CT scan, the lung cancer was discovered.  And it was stage 4.  Now with some new work from Google and Northwester M...

May 19, 2019

The iPhone is the most successful product of all time.

Over 1.6 billion have been sold. Including the iOS products it spun off, the total is over 2.2 billion. Of those 2.2 billion sold, 1.5 billion are still in use.

There are about 1 billion iPhone users.

Economically spe...

May 13, 2019

Ultimately, the idea of “Upfront” buys is not going to go away, nor should it.  But certain aspects of the current paradigm don’t make sense anymore, and they are holding the industry back.  Inertia and market  dynamics have led to a situation where advertisers and age...

May 8, 2019

Some more surprises for you today. hashtag#Mobile devices account for an ever greater share of our connected activities, but computers are still an essential part of the mix. Read on to learn why… Around the world, mobiles are most people's go-to devices for connected...

May 7, 2019

There is a pathological mismatch between the qualities that seduce us in a leader and those that are needed to be an effective leader. Based on research on the psychology of leadership, Chamorro-Premuzic shows that if leaders were selected on competence rather than con...

May 6, 2019

Apple is a tech company?  Or a company that makes products people love.  Tech certain speaks to future, market potential, advancement...but can any company be a tech company?

SweetGreen is a restaurant but is founders felt they wanted more: Sweetgreen as being more...

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September 7, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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