July 28, 2017

In technology one lesson we learn through the observation of the disruptors is to driver leadership over margin.  Many of us grew up with profit as crack...once you got to 10% you need 15%...then 20%, then in a tough year you deliver 15% with no investment back....and...

July 13, 2017

Someone asked me what I have learned in my short time at a startup that I wish I applied on the agency side.  8 things in no particular order.

  1. Do what other people won’t.  Gives you a competitive advantage.  In advertising we tend to follow (regurgitate words,...

July 11, 2017

I believe that sometimes your greatest strength can be your fatal flaw.

In my case it is ambition - but more on that another time.    We often see work as a series of climbs up a corporate ladder, with the definition of success defined as more.

You have he...

Creativity is one of the great challenges for machine intelligence.  There is no shortage of evidence that proves machines can match and even outperform humans in vast areas of endeavor, such as face and object recognition, doodling, image synthesis, language translati...

The company is barely 7 months old.  Pre seed, charter deals, huge potential but unproven.  Yet in almost every VC meeting we have we are asked about our exit strategy...when do you bail?  

The modern definition of a successful start-up is - Did you build...

Marketing is about branding, selling and relating.  There is no doubt that over the last 5 years (+) technology has driven massive change into our marketing ecosystem:

1. The consumer is in the drivers seat.  They are always on, ready to buy, ready to cri...

You have an idea that will change the world.   You launch it and it does change the world.  Then you grow and keep growing.  Your interests become more and more commercial.  Lack of competition means you can hide your mistakes; it means that you are no longer have a ha...

July 1, 2017

An Ontario government grant of about $120,000 that is going toward a giant rubber duck for Canada 150 celebrations is ruffling some feathers.  

Now for those that are not Canadian lets be clear - there is no relevant symbolism here.  This is a cute, large, rubber (err p...

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September 7, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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