July 3, 2020

I just read a post by someone in Australia - lets not go back to work.  I cannot disagree more.  I CANNOT wait.  I miss so many things, and while I believe that work from home should be a choice or an option for some, it is not ideal for all, and I do believe that in s...

June 22, 2020

Advertisers have always used their economic influence to dictate media content – banning shows, influencing editorial content.  This is nothing new.   Today technology makes the situation more difficult, as Scott Galloway says “technological change is vastly outpacing...

June 11, 2020

"You are not a culture fit" "Before we hire you we need to test for cultural fit " what is this code for? Is it really about value beliefs and behaviours? And what if you need an agent for change or growth?
Listening to Techto tonight...Have you ever heard this in the...

May 30, 2020

People don’t like change.

So in a “new normal”, or “restart”, there is much debate about the necessity of change in media. Modern media should take into account "traditional" rules but also embrace new territories – ahead of necessity. A balance of practical and forward...

April 2, 2020

How is Covid changing us:

we all realize that we can do with less

virtual mtgs - good and bad tech

Wifi can't live without it...will take it at any price?

Medical cannabis and alcohol usage increases

Less transit...walk or drive for safety

a medical pantry...stock the basics


July 11, 2019

I have a confession to make. I AM addicted to shiny things…

Creative awards inspire me.  I celebrate wins both for other agencies but also for mine.  Yes I get some of it is “not made for real life” but I hope the potential of new and great, pushes us forward....

April 30, 2019

How to be more relevant in advertising?  Learn a new skills.  Yup it is hard.  I learned to code - taking a full stack course - and frankly I was dumbfounded at first...but eventually it clicked.  Will I ever be a coder?....never  but i now better understand the langua...

April 30, 2019

Funny how people make assumptions...went to a meeting with a male colleague (a few years ago) who happened to report to me. The person we were meeting directed 90% of conversation to him, assuming he was the decision maker....needless to say, not impressed. Recently my...

April 30, 2019

Here is a debate we need to have.... "The elephant in the advertising room....when it comes to talent, experience is expensive. Client procurement has cut fees so ruthlessly that agencies are trying to survive on wafer-thin margins. To do so, they hire young, and they...

October 25, 2017

(Media) Agencies vs the competition: who will win? Siting on the outside provides a view.   Competition includes consultancies, creative agencies, media vendors/partners, and advisors.  The group (s) that best creates value will win.   Consultants take top down approac...

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October 17, 2020

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Hi I am Alex Panousis


I am a mom...advocate and media executive

I work in advertising and media

I am the host of Marketing TO

I love tech advertising and digital

And appreciate different views on multiple topics...

from politics to privacy; to fashion and food

I support people that want to add to our industry...i believe in a contribution culture.

These opinions are my own.

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Thanks for your interest in point(s) of view. For more information, feel free to get in touch.


Toronto, ON, Canada





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